Who pays what, and what it does not buy

Who pays whom

Who pays Aurelle, for what. Prices are in Canadian dollars before tax.
Who	Pays for	Amount
People who read, use a calculator or take the Diagnostic	Nothing.	CAD 0
People who ask for an Introduction	Nothing to Aurelle. You pay a professional their own fee if you hire them.	CAD 0 to Aurelle
Professionals who hold a seat	A yearly seat fee, charged only after the election or re-election it covers.	CAD 2,400 a year; CAD 1,200 the first year for founding seats; CAD 3,600 for a recruiter's seat
Professionals, for each Introduction	A flat fee, only where the professional's own rules allow it. The fee does not depend on assets, fees or what the client later buys.	CAD 300
Firms that buy Bureau	A weekly show under the firm's name, with a compliance pack. Sold only to firms that hold a seat.	Launch Pack CAD 950; retainer CAD 1,100 to 4,000 a month
Students and trainees who buy a Handbook	A course for one profession, once Handbooks exist.	CAD 399 to 499 each
Sponsors	A named, labelled slot. Not yet sold; none is named on any Aurelle site.	Not yet priced

What a seat fee pays for

Your profile on the roll, with the date of every check.
The re-checks before each re-election.
The seat card for your own site and email signature.
Running the complaints and appeals process.

What it does not pay for

An election. The fee is invoiced after the election is decided, so it is not a payment for one.
A higher place on the roll. The roll is ordered by seat number.
A change to a review, a criterion or a score.
The order or the number of names in an Introduction.
A look at anyone else's application.

The conflict, plainly

A professional who pays has a reason to want to stay on the roll, and Aurelle has a reason to want them to pay. Both are true, so Aurelle limits what payment can touch.

Reviewers sit on Aurelle Standards, hold no seat and take no money from a seat holder or a sponsor.
A reviewer with a tie to an applicant takes no part in that decision.
Every decision is in writing, with reasons, and is counted in the yearly Index.
Aurelle sells no financial products and takes no share of what a client pays a professional.

The full text is the conflict-of-interest policy.

What is not sold

No sponsor is named on any Aurelle site. If one is ever sold, the slot is labelled and the sponsor is named in the Index.
No affiliate links. Aurelle earns nothing when someone opens an account or clicks a link.
No data sales. An application is used to decide the application.

Which professions pay per Introduction

Some professions' own rules limit or forbid paying for a referral. Aurelle charges the per-Introduction fee to a profession only after counsel has confirmed that its rules allow it. Until then a seat holder pays the seat fee and nothing more.

Seat fee and per-Introduction fee by profession. Draft, November 4, 2026.
Profession	Seat fee	Per-Introduction fee
Financial planners	CAD 2,400 a year	Not charged yet. Pending a check of the profession's rules.
Accountants	CAD 2,400 a year	Not charged yet. Pending a check of the profession's rules.
Lawyers	CAD 2,400 a year	Not charged. None will be charged until counsel confirms the profession's rules allow it.
Investment advisers and portfolio managers	CAD 2,400 a year	Not charged. Securities rules require a written referral agreement and disclosure to the client, so no fee is charged until counsel has cleared the arrangement.
Mortgage professionals and lenders	CAD 2,400 a year	Not charged. Rules on paying for referrals differ by province and state, and the US rules on settlement services are strict, so no fee is charged until counsel has cleared it.
Insurance advisors	CAD 2,400 a year	Not charged yet. Pending a check of the profession's rules.
Recruiters	CAD 3,600 a year	Not applicable. Introductions are for people who need money advice, so recruiters are not named in them.
Other professions	CAD 2,400 a year	Not charged until counsel has cleared it.

A row changes to "Charged" only after the check, and the change is dated in the corrections log. Until it does, the professional pays a seat fee and nothing more. Report a mistake on this page.